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(I-Newswire) - "Small businesses find an alternative to typical marketing strategies via a Direct Focus System"
Manhattan, New York - August12, 2009
When a business owner considers a web site or means on line promotion there are many options and services to consider. Most small business owners are immediately confused by the terminology. Many are hesitant to spend money with on-line services due to being confronted with constant add-ons and not knowing what they actually need. The gamut of services is so overwhelming that many business owners often give up and run with what they have.
Before a business owner spends time and money on an on line presence there are many things to consider. Usually unaware of the pitfalls related to discount or family made web sites, the business owner ends up spending more than expected and getting less than what was needed. Basic considerations include a properly considered domain name, a newbie friendly hosting account, ease of editing the web site, correct META construction for search engine optimization, customer incentives, user interactivity, statistics collection and cross browser compatibility.
The Focus On Main Street Inc. developers created what is being called a "Direct Focus System". They have seemingly been successful in providing a one size fits all web presence solution for the small business owner. The end result of their efforts is said to provide a complete web site for the business owner with three main features that are unique to their offering. Along with performing all the tasks required related to domain name registration, providing hosting and configuring a web site, their service also includes a web accessible coupon generator, a subscribe-able newsletter that features live news feeds and a slide show with a talking actor that presents the business called a "Focus Spot".
Director H. Solow: "Our initial plan was to develop a small business directory that listed only businesses that offer on line discounts or coupons. Our effort has now evolved into a full service web site provider. While developing our directory, we discovered that many businesses need a web hosting solution that includes a fully configured web site which includes components that usually require separate implementation. Our day-to-day conversations with small business owners allowed us to realize an obvious gap in the web hosting industry. These conversations prompted the development of our DirectFocusSystem(.com) which provides a domain name, hosting, website, customizable on-line coupons, newsletters and a thirty second presentation with a professional actor."
I was honestly intrigued by the enthusiasm of Mr. Solow as he described the inner workings of the service and how their "evolution" was seeded by listening to many small business owners over the years.
Just as a web presence has turned from novelty or luxury to a necessity, web site construction and mechanics has gone from static to dynamic. What has seemingly been ignored is the need for an affordable full service solution that addresses a future resistant approach while remaining newbie compatible and requires little effort from the business owner. This, I assume, is partially due to the scale of the task. The "Direct Focus System" approach could very well be the beginning of a trend that deems monitoring.
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